this is us

Causal IQ is a programmatic solutions provider powered by data science, driving performance through digital media. Leveraging our proprietary data assets and custom modeling techniques, we create and execute strategies that exceed your branding and performance goals—every time.

global partners

what our
are saying

Will Sayeh Zach Shana Semira Luis
I'm amazed at the amount of information I learn each day from teammates across the organization. From industry knowledge to tips on how to grow my career in sales, I get everything I need in one place. Oh, and I can't complain about the free snacks!
At Causal IQ, team members are not only committed to client success, but to the continued success of our team as a whole. We embrace our core values and motivate each other to seek creative & innovative solutions.
As a natural problem-solver, I work best when faced with challenges that require innovative solutions. Causal IQ provides an environment where I can thrive and put my skills to the test every day.
I love the camaraderie of our team – bottom up, top down, and across departments; the end-goal of every employee is the continued success of our clients and no job is too small. When they succeed, we succeed.
Anytime I'm asked how my day was at work, I can honestly say it was great. I've been given the opportunity to grow within the organization and help define my own career path. Can't beat that!
Causal IQ has fostered my career growth over the last several years. I started out as an intern and was brought on as a full-time employee – not something many people are fortunate enough to experience these days.

leaders of
the pack

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Farshad Fardad

Chief Executive Officer

Causal IQ is led by Chief Executive Officer Farshad Fardad. A seasoned entrepreneur and investor in internet technology firms, Farshad applies two decades of industry experience to Causal IQ’s worldwide growth strategy. As an investor, leader, and founder of several successful technology-based companies, Farshad is known for developing the industry’s top talent with a track record of delivering maximum value to clients and partners.

Farshad lives in Southern California with his wife and four children. The family actively supports education and humanitarian organizations with a strong emphasis on continuing to strengthen their local community.

Lee Lipman

Chief Financial Officer

Lee Lipman serves as Causal IQ's Chief Financial Officer. In this role, Lee leads the company's global financial functions including accounting, audit, treasury, corporate finance, and strategic leadership. Lee is also very active in the operations of the business.

Before joining Causal IQ's in 2012, Lee held management positions in both public and privately held companies in digital, technology and entertainment sectors, including Conversant Media (formerly Value Click), Ticketmaster and video game developer Codemasters.

Lee holds a Bachelor of Commerce from Curtin University in Western Australia and is a Certified Public Accountant.

Raynor Choate

Senior Vice President

Raynor Choate serves as Causal IQ’s Senior Vice President of Media Sales. In this role, Raynor is responsible for driving national sales revenue and market share growth for the organization. During his extensive ad tech career, he has demonstrated expertise in advertising sales, strategic partnerships, direct response marketing, territory management and team building. His unparalleled digital advertising knowledge coupled with years of sales leadership experience make Raynor a thought leader and an authority in his field.

Raynor holds a Bachelor of Business Administration degree from Texas State University.

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Zackary Cantor

Vice President, Decision Science

Zackary Cantor is setting a new standard for how the industry utilizes predictive analytics and optimization models to deliver efficient media campaigns. His commitment to quality data and management is a core pillar to our success. As Vice President of Decision Sciences at Causal IQ, he specializes in predictive analytics and plays a key role in new product development. Zackary previously held positions at Conversant and Nuveen Investments. He holds a bachelor’s degree from the University of California, Santa Barbara, as well as a Master of Business Administration from the Olin Business School at Washington University in St. Louis.

Doug Turner

Vice President, Technology

Doug Turner, Vice President of Technology, manages the creation and monetization of all strategic digital properties. Met with a keen eye for design and an in-depth knowledge of programming languages, Doug has a proven track record for building and enhancing successful online destinations for many of the world's top brands. He brings over 15 years of experience with such companies as Experian, Time Warner, AOL, Remax, Budweiser, and Dun & Bradstreet.

Jennifer Laing

Vice President, Operations

Jennifer Laing serves as Causal IQ’s Vice President of Operations. With over 15 years’ experience in the display media space working for companies like ValueClick Media, Connexity and Hitwise, Jennifer is an industry veteran. She has been involved in the programmatic space since its infancy, gaining extensive knowledge in what it takes to build a successful campaign strategy and deliver on it. In addition to operations, Jennifer is well-versed in planning, sales, account management and data strategy, but her passion lies in working with internal teams and clients to achieve the optimal performance and results for both clients and company.

In her free time, Jennifer enjoys spending time with her family, running, hiking, visiting Disneyland & U.S. National Parks.

Krysta Cain

Senior Director, Strategic Accounts

Krysta Cain is Director of Operations at Causal IQ. Krysta has dedicated her career to the digital marketing industry and applies the experience she gained at companies like Conversant and Yahoo to ensure Causal IQ’s clients receive an unparalleled customer experience. While her primary responsibility is overseeing the account management and operations team, she loves helping clients plan, launch, and optimize media campaigns to get them the greatest return on ad spend possible. Krysta holds a bachelor’s degree from the University of California, Santa Barbara.

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James Miller

Director, Advertising Operations

James Miller is Causal IQ’s Director of Advertising Operations. In this role, James uses his intricate knowledge of ad-serving technology and system behavior to ensure the proper functioning of ads at all times for Causal IQ’s clients. With a proven track record of success in troubleshooting various technical issues related to creative development and design, James and his team deploy standard and non-standard implementations of desktop, mobile, and video creative. As an industry veteran, James previously worked for Conversant where he helped build and manage a successful team of Ad Ops professionals.

Shana Atwood

Vice President, Sales Planning

Shana Atwood is the Director of Strategic Planning at Causal IQ. In this role, she provides strategic oversight for Causal IQ's programmatic media division; driving innovation and leading activation of our clients' media investments. Shana regularly partners with the sales, media delivery and marketing teams to maximize revenue for our brands and generate new business opportunities across the enterprise. She oversees a team of highly talented individuals who formulate customized actionable plans that meet and exceed client campaign objectives.

When Shana isn’t focused on thought leadership or product development; you can find her on the high sierra trail, training for her next marathon, or spending time with her family.

Shana graduated from the University of California, Santa Barbara.

Tim Widmann

Software Architecture

Tim Widmann oversees Software Architecture at Causal IQ. As a seasoned software engineer with over a decade of experience, Tim is an expert in building and maintaining development for internal tools, ad-serving and data-tracking. Prior to Causal IQ, he worked at Electronic Arts building and maintaining servers for video game connected features. Tim holds a Bachelor of Science degree from the USC Viterbi School of Engineering.