this is us

Causal IQ is a programmatic solutions provider hyper-focused on making your digital marketing dreams a reality. We create and execute strategies that exceed your branding and performance goals—every time.

global partners

what our
are saying

Will Sayeh Zach Shana Semira Luis Leily
I'm amazed at the amount of information I learn each day from teammates across the organization. From industry knowledge to tips on how to grow my career in sales, I get everything I need in one place. Oh, and I can't complain about the free snacks!
At Causal IQ, team members are not only committed to client success, but to the continued success of our team as a whole. We embrace our core values and motivate each other to seek creative & innovative solutions.
As a natural problem-solver, I work best when faced with challenges that require innovative solutions. Causal IQ provides an environment where I can thrive and put my skills to the test every day.
I love the camaraderie of our team – bottom up, top down, and across departments; the end-goal of every employee is the continued success of our clients and no job is too small. When they succeed, we succeed.
Anytime I'm asked how my day was at work, I can honestly say it was great. I've been given the opportunity to grow within the organization and help define my own career path. Can't beat that!
Causal IQ has fostered my career growth over the last several years. I started out as an intern and was brought on as a full-time employee – not something many people are fortunate enough to experience these days.
It's nice to walk into work every day believing in what you do. It's our job to make relevant connections between brands and advertisers in a way that both parties benefit, and I'm proud to say that we're really good at what we do!

leaders of
the pack

  • Farshad Fardad
  • Lee Lipman
  • Kyle Lipson
  • Raynor Chaote
  • Zackary Cantor
Farshad Fardad

Chief Executive Officer

Causal IQ is led by Chief Executive Officer Farshad Fardad. A seasoned entrepreneur and investor in internet technology firms, Farshad applies two decades of industry experience to Causal IQ’s worldwide growth strategy. As an investor, leader, and founder of several successful technology-based companies, Farshad is known for developing the industry’s top talent with a track record of delivering maximum value to clients and partners.

Farshad lives in Southern California with his wife and four children. The family actively supports education and humanitarian organizations with a strong emphasis on continuing to strengthen their local community.

Lee Lipman

Chief Financial Officer

As Causal IQ's Chief Financial Officer, Lee Lipman brings a distinctive blend of experience across the digital, technology, and entertainment sectors. Lee leads all financial, corporate planning, and accounting functions for the organization and has worked with publicly traded industry leaders as well as privately-held digital marketing companies. Lee is a certified Public Accountant with a bachelor's degree from Curtin University in Western Australia.

Kyle Lipson

General Manager

As General Manager for Causal IQ, Kyle Lipson ensures the success of its clients by creating and implementing innovative data-driven marketing strategies that spur incremental value and growth. Kyle has built the company’s portfolio of programmatic solutions and a team of high-performing industry experts from the ground up. Kyle formerly worked at Conversant, where he established a successful track record for leading cross-functional teams spanning analytics, product, account management, and media delivery. Kyle is a graduate of University of California, Berkeley.

Raynor Chaote

Senior Vice President, Media Sales

Raynor Choate serves as Causal IQ’s Senior Vice President of Media Sales. In this role, Raynor is responsible for driving national sales revenue and market share growth for the organization. During his extensive ad tech career, he has demonstrated expertise in advertising sales, strategic partnerships, direct response marketing, territory management and team building. His unparalleled digital advertising knowledge coupled with years of sales leadership experience make Raynor a thought leader and an authority in his field.

Raynor holds a Bachelor of Business Administration degree from Texas State University.

Zackary Cantor

Vice President, Decision Sciences

Zackary Cantor is setting a new standard for how the industry utilizes predictive analytics and optimization models to deliver efficient media campaigns. His commitment to quality data and management is a core pillar to our success. As Vice President of Decision Sciences at Causal IQ, he specializes in predictive analytics and plays a key role in new product development. Zackary previously held positions at Conversant and Nuveen Investments. He holds a bachelor’s degree from the University of California, Santa Barbara, as well as a Master of Business Administration from the Olin Business School at Washington University in St. Louis.

  • Doug Turner
  • Krysta Cain
  • James Miller
  • Tim Widmann
Doug Turner

Vice President, Technology

Doug Turner, Vice President of Technology, manages the creation and monetization of all strategic digital properties. Met with a keen eye for design and an in-depth knowledge of programming languages, Doug has a proven track record for building and enhancing successful online destinations for many of the world's top brands. He brings over 15 years of experience with such companies as Experian, Time Warner, AOL, Remax, Budweiser, and Dun & Bradstreet.

Krysta Cain

Director, Operations

Krysta Cain is Director of Operations at Causal IQ. Krysta has dedicated her career to the digital marketing industry and applies the experience she gained at companies like Conversant and Yahoo to ensure Causal IQ’s clients receive an unparalleled customer experience. While her primary responsibility is overseeing the account management and operations team, she loves helping clients plan, launch, and optimize media campaigns to get them the greatest return on ad spend possible. Krysta holds a bachelor’s degree from the University of California, Santa Barbara.

James Miller

Director, Advertising Operations

James Miller is Causal IQ’s Director of Advertising Operations. In this role, James uses his intricate knowledge of ad-serving technology and system behavior to ensure the proper functioning of ads at all times for Causal IQ’s clients. With a proven track record of success in troubleshooting various technical issues related to creative development and design, James and his team deploy standard and non-standard implementations of desktop, mobile, and video creative. As an industry veteran, James previously worked for Conversant where he helped build and manage a successful team of Ad Ops professionals.

Tim Widmann

Software Architecture

Tim Widmann oversees Software Architecture at Causal IQ. As a seasoned software engineer with over a decade of experience, Tim is an expert in building and maintaining development for internal tools, ad-serving and data-tracking. Prior to Causal IQ, he worked at Electronic Arts building and maintaining servers for video game connected features. Tim holds a Bachelor of Science degree from the USC Viterbi School of Engineering.